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Title: Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change by Seth Godin ISBN: 0-7432-3338-7 Publisher: Free Press Pub. Date: 03 December, 2002 Format: Paperback Volumes: 1 List Price(USD): $13.00 |
Average Customer Rating: 3.5 (22 reviews)
Rating: 5
Summary: Godin does it again
Comment: I'll admit that I was excited when I first opened Seth Godin's new book. I loved Permission MArketing and I thought that the Fez book was terrific as well.
SURVIVAL does not disappoint.
In a brilliant use of evolutionary biology, Godin forces us to look at a business in a brand new way. This book has dramatically changed the way I look at my job, my company and my career.
I've read it twice and bought copies for all my co-workers. It's that good... the best book of the year! (so far.)
Rating: 5
Summary: Science and Business Hand in Hand
Comment: Europeans, especially the British, see science as separate from business, and scientists and businessmen as separate species. This book categorically refutes this folly. Science and business are the same. What he is trying to say about the outliers being successful in a changing world is not new. The germans always practiced this principle. Try to do the best job you can and keep improving it technically no end. Provided you are not doing something completely silly, you will find that your only competitor will be, perhaps, another West German company (this is what happened in textiles in Germany). The problem is that we always focus on making that dollar, on the "average" behaviour or achieving some margin. Money is EMERGENT, i.e. just do what you love and at some threshold of excellence the money will follow you. The hidden message of evolution is seeing change as an agent of opportunity rather than a threat. Therefore, governments should encourage and support education, long degrees of 6 years or so, as used to be the norm in France and Germany we require again today even more so than before. Only when the population acquires the hunger for knowledge can they become the flexible individuals able to survive is a dynamic world.
Rating: 2
Summary: Left me flat
Comment: Seth Godin is becoming the new Tom Peters. I found very little of substance here, which surprised because I enjoy his Fast Company column. This was just a lot of high minded columnist talk from someone who will never have to do any of it.
I prefer more down to earth authors who offer practical advice, not a lot of evangelist sounding advice.
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Title: Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell ISBN: 0786887176 Publisher: Hyperion Pub. Date: 10 October, 2001 List Price(USD): $14.00 |
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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
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Title: The Big Red Fez: How To Make Any Web Site Better by Seth Godin ISBN: 0743227905 Publisher: Free Press Pub. Date: 15 January, 2002 List Price(USD): $11.00 |
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Title: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin ISBN: 0684856360 Publisher: Simon & Schuster Pub. Date: 06 May, 1999 List Price(USD): $25.00 |
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Title:The Bootstrapper's Bible : Volume 1 by Seth Godin ASIN: B00005R2F8 Publisher: Do You Zoom, Inc. Pub. Date: 01 October, 2001 List Price(USD): $2.86 Comparison N/A, buy it from Amazon for $2.86 |
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