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The Naked Corporation : How the Age of Transparency Will Revolutionize Business

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Title: The Naked Corporation : How the Age of Transparency Will Revolutionize Business
by Don Tapscott, David Ticoll
ISBN: 0-7432-4650-0
Publisher: Free Press
Pub. Date: 07 October, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $28.00
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Average Customer Rating: 5 (11 reviews)

Customer Reviews

Rating: 5
Summary: Some Great Reviews from Top Business Magazines
Comment: "This is a fresh and compelling thesis, backed up by some persuasive evidence."
--BusinessWeek

(This) "big idea coherently and most convincingly, combines an analysis of the recent crisis of corporate America with a celebration of the technological revolution...a wake up call."
--The Economist

"Tapscott and Ticoll produce compelling evidence that transparency is an inevitable social phenomenon and that such transparency is good."
--Fast Company

"Tapscott and Ticoll's views are hopeful and sensible, and embodied in a highly readable volume. A good choice."
--Financial Post

"This timely book has a very compelling case to make: in an era of unprecedented access to data, corporations must view the information they provide to investors, employees, and those with whom they do business as a vital contribution to the way they distinguish themselves from their competition."
--The Corporate Library

"The book develops a theory, body of knowledge, and a set of leadership practices for handling this new transparency ... Impressive and eclectic research material."
--The Globe & Mail

"The hard facts, delivered in a sure, clear and engaging style ... expected to send captains of industry over new learning curves."
--Singapore Straits Times

Rating: 5
Summary: Honest and Necessary
Comment: Don Tapscott and David Ticoll's book is truly much needed in America's befuddled corporate climate. The authors show how companies do serious damage to themselves and others by concealing the truth and not playing straight. Tapscott and Ticoll present compelling arguments for corporations to, like they are, be honest and forthright, showing how the truth can directly benefit everything from brand value to everyday operations. The Corporation is packed with real world examples, a clear indicator that this is not just another management book, but rather the truth. What more do we need in this odd time we live?

Rating: 5
Summary: This is a great book
Comment: This is a very good book which has opened my eyes into looking for companies that are honest and transparent with their customers, shareholders and employees. This book calls companies to stop hidding behind secrets that destroy corporations (Enron and others) and start being transparent, by providing informaiton to your customers, shareholders and employees. Companies need to show that they are responsible to the environment, to their stakeholders and other corporations. This book is calling companies to be ethical in their daily transactions and gives example after example of corporations who have fallen because they tried to hide the truth. This book shows that we need strong ethical people to run todays corporations and we as investors need to reward companies who are starting to become transparent. At the same time we need to punish companies who are not taking responsibility for their actions and wrong doings. This book also points out that most investors are blind with their investments and don't even realize what their largest investment is invested in (for most people their largest investment is their pension plan, and I admit I don't know what mine is invested in). This is a very good book and has opened my eyes to at least see what's going on out there and provided me with the tools to do some research and make sure I reward companies that are making an effort to save our environment and be honest with employee's, investors, stakeholders, and customers. The one question I have is are we raising a generation that will be able to have the
qualities needed to run the corporations of tomorrow... Great book...

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