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The Psychology Of Selling: The Art of Closing Sales

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Title: The Psychology Of Selling: The Art of Closing Sales
by Brian Tracy
ISBN: 0-7435-2069-6
Publisher: Nightingale
Pub. Date: 01 March, 2002
Format: Audio CD
Volumes: 2
List Price(USD): $19.95
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Average Customer Rating: 4.31 (13 reviews)

Customer Reviews

Rating: 5
Summary: One of the best
Comment: Brian Tracy has been a favorite for about 15 years. His approach to sales is direct and to the point. He discusses the importance of relationships, of having the customer know you care, of good listening and question asking. He speaks about solution selling and consultative selling. Brian has taken more than 20 years of his experience, successes and mistakes, to come up with this incredible program. I prefer the unabridged version, but this abridged version provides you with some very valuable information, strategies and techniques.

For those who found Brian Tracy's work lacking, I wonder if they really listened to the program? I also wonder if they are nearly as successful, in career, personally and financially as Brian Tracy? I detect a note of sour grapes, probably due to the ego destroying way in which Brian nets out his simple program. Heck, as with most things, if the information is not applied or acted on, then the information is useless.

This is great stuff, and it has been proven to stand the test of time. New to sales or a seasoned vet? Give this a listen. I'll bet you find some things that you stopped doing or maybe a few new things to reignite your career. Listen, take notes, and take action on this material.

I also recommend the "The Accidental Salesperson". Great stuff, that works!

Rating: 5
Summary: The modern way to sell
Comment: Brn Tracy's approach to selling may be a turn off to car salespeople and telemarketers, but is a breath of fresh air to all real salespeople.Tracy takes a consultative approach to selling. He teaches you how to ask questions, not merely read a script. He shows you how to build rapport and trust. And most importortly, he shows you how to create win/win situations with your clients.I also recommend Advanced Selling Strategies by Tracy and the unabridged audio tape program from Nightingale-Conant The Psychology of Selling and Advanced Selling Techniques.Your sales will soar and you will create happy customer relationships.

Rating: 5
Summary: Brian Tracy is the best
Comment: Selling is so much more than fast talking and the gift of gab. To truly selling, you need to understand the mental game: of yourself, the buyer, and the prospect. Brian delves into all aspects to produce a program that is rock solid. The Psychology of Selling covers all the basis from prospecting to closing to overcoming objections. Adhering to the sales philosophy of kiss (keep it simple silly), this is a quick listen for anyone looking to boost their sales.

Todd Natenberg, Author of the book, "I just got a job in sales. Now what?" A Playbook for Skyrocketing Your Commissions

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