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Title: Doing Business With Latin America (Kogan Page Doing Business In... Series) by Adam Jolly ISBN: 0-7494-2618-7 Publisher: Kogan Page Ltd Pub. Date: August, 1998 Format: Paperback Volumes: 1 List Price(USD): $69.95

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Average Customer Rating: 3 (2 reviews)

Rating: 1
Summary: worthless junk
Comment: This poorly written book contains little factual information (and what data there is is out of date). Very disappointed. I am setting up a Latin American company and have researched a number of books. This is the worst!

Rating: 5
Summary: Excellent... a must for any business exploring this region.
Comment: This book provides an easy to read and comprehensive view of the business environment in Latin America. Jolly has pulled together a generous amount of quality information from more than 40 expert contributors. He has created a reference book that is well-organized under eight major topic headings: economic performance, context for business, market potential, developing business, building an organization, the big six, rising stars in the south, and openings in Central America and the Hispanic Caribbean.

Contributing authors discuss Latin America's recent upturn in commercial opportunities, with insights into the regional prospects for growth including sections devoted to free trade, privatization, and the new surge in investments.

Experts put the recent political and economic changes into perspective through analysis of perceived risks, political stability, social trends, and environmental concerns of the Region.

Discover the rationale behind defining a Latin American Consumer rather than the individual country consumer when developing an overall marketing strategy.

Learn about regional trade and export finance options, and what to consider when structuring agency and distributor agreements.

Gain valuable investment strategy tips from KPMG and taxation advice from Ernst & Young.

Benefit from several cited principle legal considerations when setting up a business in the region.

Take a closer look at each country's best commercial prospects and discover useful addresses of key trade and government organizations in Latin and Central America, as well as, Hispanic Caribbean countries.

Although this publication was originally written for a U.K. audience, companies of any nationality will find it a valuable tool when developing or expanding business in Latin America.