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Title: Clicks, Bricks and Brands by Martin Lindstrom, Martha Rogers, Don Peppers ISBN: 0-7494-3490-2 Publisher: Kogan Page Ltd Pub. Date: 31 May, 2001 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.6 (10 reviews)
Rating: 5
Summary: Strong general overview!
Comment: A concise overview on clicks and mortar principles is provided by the book. Despite the condensed nature of its content, many illustrative examples are given throughout the chapters. It serves well as a great introduction for readers who are planning to establish a clicks and mortar program.
Rating: 5
Summary: Excellent Introduction
Comment: Well written, easy to read with examples, and quite innovative.
This book will appeal to those who prefer the visualisation of models and concepts alongside in depth examples, and the format will be particularly liked by those whom have followed an MBA degree or similar training.
The book is a step-by-step manual as well as a very detailed review of the changes we can expect to see in the future within the world of clicks and mortar.
Rating: 4
Summary: This is a terrific, and ongoing introduction into this impor
Comment: The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
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Title: Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small by Barry J. Nalebuff, Ian Ayres ISBN: 1591391539 Publisher: Harvard Business School Press Pub. Date: 24 October, 2003 List Price(USD): $27.50 |
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Title: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Jon Berry, Ed Keller ISBN: 0743227298 Publisher: Free Press Pub. Date: 07 January, 2003 List Price(USD): $26.00 |
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Title: Managing the Customer Experience: Turning Customers into Advocates by Forum, Joe Wheeler, Shaun Smith ISBN: 0273661957 Publisher: Financial Times Prentice Hall Pub. Date: 29 October, 2002 List Price(USD): $24.00 |
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Title: The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age by Joe Cappo ISBN: 0071403159 Publisher: McGraw-Hill Trade Pub. Date: 27 May, 2003 List Price(USD): $24.95 |
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Title: Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by Bernd H. Schmitt, Bernd Schmitt ISBN: 0471237744 Publisher: John Wiley & Sons Pub. Date: 31 January, 2003 List Price(USD): $27.95 |
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