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Title: Consumer Behaviour in Tourism by John Swarbrooke, Susan Horner ISBN: 0-7506-3283-6 Publisher: Butterworth-Heinemann Pub. Date: 01 March, 1999 Format: Paperback Volumes: 1 List Price(USD): $50.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Good marketing book in specific segment
Comment: It is an useful book to look into the tourism market which is apotential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives.

This text offers an international perspective on consumer behaviour in tourism in a number of aspects including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel and transport. Case studies are used from a range of different world regions.

It takes a broad view of tourism and looks at consumer behaviour in a number of sectors.
If you study in tourism or hospitality industry, this book can help you to get more leaning insight pinpoint to the marketing problems.

If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!

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