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Title: The Cim Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional (Chartered Institute of Marketing).) by Chris Noonan, Ian Campbell ISBN: 0750643463 Publisher: Butterworth-Heinemann Pub. Date: October, 1999 Format: Paperback Volumes: 1 List Price(USD): $54.95

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Average Customer Rating: 5

Rating: 5
Summary: Target market - author's comment
Comment: The text is aimed at practising international marketers, although also of benefit to students of more advanced or specialised international marketing programmes. The material is developed from years of line management and international marketing consultancy, including with many blue chip multinational corporations, across many global markets. Much of the material has been used, honed and customised, on many in-company team development programmes run by the author.

Rating: 5
Summary: Hands on export marketing
Comment: The author clearly is a hands on international marketer, sharing his experience across many markets and aspects of international marketing. Whilst is is of good use for students of international marketing, particularly those of CIM and Institute of Export professional exams, I think it is particularly relevant for practisng marketers.