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Title: Creative Arts Marketing, Second Edition by Elizabeth Hill, Terry O'Sullivan, Catherine O'Sullivan ISBN: 0-7506-5737-5 Publisher: Butterworth-Heinemann Pub. Date: May, 2003 Format: Paperback Volumes: 1 List Price(USD): $42.99

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: A good general book, particularly if you are starting out
Comment: If you are starting out in arts marketing, I think this book provides a good beginning. I was disappointed that there were no author biographies because I wonder what the authors "hands on" experience in the industry has been. I found some of the definitions a little limited in their scope. From someone who is an arts marketer and needs to turn theories into dollars, I found the book to be OK and solid in its advice, rather than ground breaking or terribly innovative.

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