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Title: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence G. Friedman ISBN: 0-7506-7460-1 Publisher: Butterworth-Heinemann Pub. Date: 30 June, 2002 Format: Hardcover Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 5 (10 reviews)
Rating: 5
Summary: Well done!
Comment: Good luck finding a better book on how to pick your markets and successfully capture and serve customers, because you probably won't. This is the definitive text, EASILY one of the five or ten top marketing or general strategy books of the last ten years. The chapter on market selection has no equal in helping you understand the EXACT process to use to identify and evaluate different market segments. The chapters on channels and channel integration are the first clear explanation I've seen on the whole topic. It's just a great, great book - buy it.
Rating: 5
Summary: The "Bible" Of Channel Strategy???????
Comment: My boss (the vice president of marketing, for a Fortune 200 media company) handed me this book and said: Read this; it is the bible of channel strategy. I noticed one of the other reviewers here also called it the Bible. Well, there is only one Bible, so let's not overdo it, people! Please! The book is impressive so far, though. I have read five chapters of nine as of this review. Go To Market Strategy's best characteristic is that it is very well written and articulate, and also, that it has a huge amount of information and new ideas for product marketing and management. There are many strategies and practical tools that my team can use immediately to improve the launch of new media services into key market segments. I do have a criticism, and that is that I do not think the author sufficiently considers the role of pricing strategy as part of a go to market strategy. For a marketing book said to be of biblical proportions, I would have expected to see more on pricing; while not completely absent, I would have to say that pricing is not the author's favorite topic. Also, some more treatment of international partnering and the global aspects of product launches would have been helpful, since most new product initiatives involve a heavy dose of int'l partnering issues. Aside from those concerns, Go To Market Strategy does live up to its reputation for being the best book in its field and the one that everybody seems to be reading. Friedman is influential as a marketing and channels theorist and practitioner, and it is clear why when reading this book. If you buy it, read the footnotes, because half of them are like little "time-outs" with amusing observations. Recommended.
Rating: 5
Summary: can't go wrong
Comment: Attended the author's strategy workshop in NYC in December, got a freebie copy of the book...can't argue with that! Best biz book of last 3-4 years, hands down...the "Bible" of go to market. 360 degree view of market / channel / sales / partnering strategy. Shows how all pieces of puzzle fit together. Really, really, really, really like the chapters on partnering, channel integration. A+++
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Title: Channel Advantage, The ISBN: 0750640987 Publisher: Butterworth-Heinemann Pub. Date: 01 June, 1999 List Price(USD): $36.95 |
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Title: Managing Channels of Distribution by Kenneth Rolnicki ISBN: 0814403352 Publisher: American Management Association Pub. Date: 01 December, 1997 List Price(USD): $65.00 |
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Title: Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage by Neil Rackham, Lawrence Friedman, Richard Ruff ISBN: 0070517827 Publisher: McGraw-Hill Trade Pub. Date: 01 December, 1995 List Price(USD): $22.95 |
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Title: Channel Champions: How leading companies build new strategies to serve customers by Steven Wheeler, Evan Hirsh, Steven Wheeler ISBN: 0787950343 Publisher: Jossey-Bass Pub. Date: September, 1999 List Price(USD): $35.00 |
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Title: Marketing Channels (6th Edition) by Anne T. Coughlan, Erin Anderson, Louis W. Stern ISBN: 0130127728 Publisher: Pearson Education Pub. Date: 03 January, 2001 List Price(USD): $126.67 |
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