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Title: Airline Marketing and Management by Stephen Shaw ISBN: 0-7546-3759-X Publisher: Ashgate Publishing Company Pub. Date: May, 2004 Format: Paperback Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: An essential airline management and marketing text.
Comment: The Fourth Edition is an updated and important text for people with whom need basic principles in marketing and management explained as it applies to the airline industry.
Airline Marketing and Management is a gem because it carefully breaks down major marketing and promotion concepts all the way down to smaller segments with great examples.
This book is a classic. Readers will get an indepth understanding of aviation and, surprisingly, why the airline industry is still in shambles today. It covers the intricacies of product design and development, pricing and revenue management, pricing and revenue management, distribution channels, and selling and advertising policies.
Many of the "tried and proven time after time" principles are, for the most part, still ignored by airline managers today. The author is diligent in his effort to examine "time-proven principles."
This is a marketing book about the fundamentals. Can't move on until you got them down!
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Title: The Airline Business in the 21st Century by Rigas Doganis ISBN: 0415208831 Publisher: Routledge Pub. Date: 15 January, 2001 List Price(USD): $31.95 |
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Title: Flying Off Course: The Economics of International Airlines by Rigas Doganis ISBN: 041521324X Publisher: Routledge Pub. Date: October, 2002 List Price(USD): $32.95 |
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Title: No Frills: The Truth Behind the Low Cost Revolution in the Skies by Simon Calder, Freddie Laker ISBN: 185227932X Publisher: Virgin Publishing Pub. Date: June, 2002 List Price(USD): $24.95 |
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Title: An Introduction to Airline Economics : Sixth Edition by William E. O'Connor ISBN: 0275969118 Publisher: Praeger Publishers Pub. Date: 30 October, 2000 List Price(USD): $68.95 |
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Title: Profit Strategies for Air Transportation by George, Dr Radnoti, S. Carr ISBN: 0071385053 Publisher: McGraw-Hill Professional Pub. Date: 01 January, 2002 List Price(USD): $69.95 |
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