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Title: Ten Ways to Screw Up an Ad Campaign by Barry H. Cohen ISBN: 0759644462 Publisher: 1stBooks Library Pub. Date: 2001 Format: Paperback Volumes: 1 List Price(USD): $21.95

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Average Customer Rating: 5

Rating: 5
Summary: A Must for Anyone Involved in Marketing
Comment: This book is written in a easy to read style geared towards the
Euentrepenuer. However, IT'S A MUST FOR ANYONE INVOLVED OR WANTS TO LEARN MARKETING/ADVERTISING/MEDIA! This intelligent information is easy to understand for the beginner. It's a wealth of information for anyone desiring to make money in marketing any product.

Rating: 5
Summary: Invaluable Pearls of Advertising Wisdom
Comment: A lively, friendly journey through all the practical stages of advertising. Mr. Cohen is a gifted writer; you feel as if his arm is around your shoulder helping you through the advertising maze, transforming you from passive reader to active participant. The examples and presentations are so interesting you can't help but get caught up in his enthusiasm. Mr. Cohen writes in a charismatic style that reflects his experience in the business. When you finish the book you realize that you have been advised by the best authority on the subject. This book will be pertinent and useful for many years to come. Bravo, Mr. Cohen.

Rating: 5
Summary: readable & refreshing
Comment: It's very well written, with a conversational up-tempo style, with nuts-and-bolts content. I'm going to recommend it to my students next semester. It's readable and refreshing advice from a man who knows what he's talking about."

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Title: Public Relations Kit For Dummies® by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: 2001 List Price(USD): $29.99