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Title: Effective Health Risk Messages : A Step-By-Step Guide by Kim Witte, Gary Meyer, Dennis Martell ISBN: 0-7619-1509-5 Publisher: Sage Publications Pub. Date: 12 April, 2001 Format: Paperback Volumes: 1 List Price(USD): $38.95

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Average Customer Rating: 5 (4 reviews)

Rating: 5
Summary: need more like it
Comment: This is a great book. It is easy to understand and use. We need more guides like this.

Rating: 5
Summary: good resource
Comment: I was taught that fear appeals didn't work but we used them anyways in our state health department work. This book explains what we instinctively knew -- that fear appeals work and they work well given the right conditions. I like the theory in the book and the worksheets.

Rating: 5
Summary: Practical and Reader Friendly
Comment: This book contains much valuable information for understanding risks and understanding how to get others to understand their risks. I am very pleased with the practicality of the theory behind the book and have found it useful in my crisis communication work.

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