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Title: Social Marketing: Improving the Quality of Life by Philip Kotler, Ned Roberto, Nancy Lee ISBN: 0-7619-2434-5 Publisher: Sage Publications Pub. Date: 19 March, 2002 Format: Paperback Volumes: 1 List Price(USD): $54.95 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: A Comprehensive, Systematic Resource
Comment: "Social Marketing: Improving the Quality of Life" is a comprehensive, systematic and user-friendly social marketing resource.
The book includes case studies written by practitioners from education and health currently working in the field, an abundance of illustrations and examples, as well as templates and worksheets for developing and implementing social marketing campaigns.
If you want to create a pro-social marketing campaign or just want to deepen your knowledge of social marketing, media campaigns, target audiences, advertising, etc., this is the book to have.
Rating: 5
Summary: A Needed Contribution to the Field
Comment: First, in the interest of full disclosure, let me say that I contributed a case study to this work. I had nothing else to do with the book, however! Always eager for a new resource, I was very interested in looking over the whole work when it was published.
When I received my copy, I poured over the book, and I must say I was very impressed (irrespective of my conribution)! The authors did a very good job of presenting the richness of social marketing in a simple, understandable way.
The page formating makes it very inviting and easy to read. It is very visual, with many examples and figures. The text flows well and is very readable.
I think the book will have a lot of applicability. The key questions and concepts, and the summaries and issues for discussion, certainly will make it useful as a textbook. It also will be useful to anyone picking it up for themselves, or to augment some other training. I think the book fills a niche for an easy-to-understand, "user-friendly," yet comprehensive presentation of social marketing. I commend it to your reading.
Rating: 5
Summary: Social Marketing: Extraordinare'
Comment: I found this to be an extraordinary book.
How these authors covered so much material
in such a comprehensive, clear way is amazing.
The visuals, case studies, and research
is a must for all of us in the field. I will
recommend it not only to my staff, but also
to all students and professionals. This is the
Social Marketing book that will be the benchmark
for the future. I would like to see someone try
to top it.......
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Title: Hands-On Social Marketing : A Step-by-Step Guide by Nedra Kline Weinreich ISBN: 0761908676 Publisher: Sage Publications Pub. Date: 14 June, 1999 List Price(USD): $43.95 |
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Title: Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment by Alan R. Andreasen ISBN: 0787901377 Publisher: Jossey-Bass Pub. Date: 21 September, 1995 List Price(USD): $38.00 |
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Title: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) by Doug McKenzie-Mohr, William Smith ISBN: 0865714061 Publisher: New Society Pub Pub. Date: 29 June, 1999 List Price(USD): $14.95 |
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Title: Ethics in Social Marketing by Alan R. Andreasen ISBN: 0878408207 Publisher: Georgetown University Press Pub. Date: March, 2001 List Price(USD): $29.95 |
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Title: The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle ISBN: 0071387021 Publisher: McGraw-Hill Trade Pub. Date: 15 January, 2002 List Price(USD): $19.95 |
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