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Title: Making Strategy : The Journey of Strategic Management by Colin Eden, Fran Ackermann ISBN: 0-7619-5225-X Publisher: Sage Publications Pub. Date: 12 December, 1998 Format: Paperback Volumes: 1 List Price(USD): $53.95 |
Average Customer Rating: 5 (8 reviews)
Rating: 5
Summary: Action counts
Comment: You might plan, but only action will influence the future! In their strategy JOURNEY, Eden & Ackerman takes this seriously. Therefore they abandon normative strategy-approaches and show us instead the possibility to exploit cognitive diversity, tacit knowledge and emergent strategy. They also stress the importance of negotiating with stakeholders, powerbrokers and personnel to come to decisions, actions and insights that shape the strategic future of an organization. This is not an ideal picture - it's a realistic conclusion from decades of practical work with companies and non-profit organizations trying to create their future in a context of the messy problems of every-day life. Each organization has to find it's own way. The authors give us an inside-view of these experiences and explain in detail the methods and tools used.
Although "Making strategy" has a practical focus on how to make the JOURNEY of strategizing happen and it easily can be used as a consultants handbook, the theoretical foundations are not neglected. Eden & Ackerman make a clear stance that the world that counts in strategizing is the one we percieve, and that decision-making in organizations involves more than one logic. The authors emphazise the process of strategizing and leave the ontological question open - if we learn from our actions, we will also get to know whether or not we were right in our assumptions about the world. Since we cannot forecast the future with enough precision to make long-range action plans in advance, we have to learn while we strategize. Continuously we have to question our assumptions, redraw our plans and consider how new directions influence the social order in which action takes place. These experiences and insights are convincing - and the methods and software tools are immensly useful. If you want to get things done.
Rating: 5
Summary: A book that that builds strategy with the student
Comment: Eden and Ackermann have written a book based upon there experiences of working with management groups in industry. The book is an excellent contribution to our knowledge of 'developing and managing strategy'. The book takes the student through the process of building strategy, putting the student in the centre, enabling the student to build strategy of a company or organisation. This approach is unique and a fine example of how to teach and learn about the subject. The book uses models as a process to develop strategy, i.e cognitive mapping and Decision Explorer. The book is aimed at students that are final year undergraduates or Masters students. When using the book, students need a knowledge base in 'modelling skills'.
On the downside, the book has a complex indexing system which takes a while to 'get the hang of'. The book promotes Eden and Ackermann's approach to developing strategy, which is based upon a 'reasoned thinking' style. There are other approaches.
But taking everything into consideration, this is simply the best book on the market!!!!
I have therefore decided to adopt this book as the main reader for my students at Napier University.
Ian Yeoman Napier University Business School Edinburgh
Rating: 5
Summary: Definitely one of the best texts on Strategy
Comment: I had always believed that UK had a few business schools like London, Strathclyde and Cranfield comparable to the top US schools. The quality of this book, by two Strathclyde academics, re-confirms that. It very clearly establishes that "Strategy" is not just the pre-occupation of the board, it is every manager's business. And it shows HOW that business has to be handled. Very useful for consultants like us.
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Title: Internet Business Models and Strategies: Text and Cases by Allan Afuah, Christopher L. Tucci, Christopher Tucci ISBN: 0072511664 Publisher: McGraw-Hill/Irwin Pub. Date: 14 August, 2002 List Price(USD): $77.75 |
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Title: Strategy Safari: A Guided Tour Through The Wilds of Strategic Management by Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel ISBN: 0684847434 Publisher: Simon & Schuster Pub. Date: 25 September, 1998 List Price(USD): $27.00 |
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Title: Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! by Robert W. Bradford, Robert W. Bradford, J. Peter Duncan, Peter Duncan, Brian Tarcy ISBN: 1886284466 Publisher: Chandler House Press Pub. Date: September, 1999 List Price(USD): $24.95 |
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