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Title: Marketing Kit for Dummies by Alexander Hiam ISBN: 0-7645-5238-4 Publisher: For Dummies Pub. Date: 30 May, 2000 Format: Paperback Volumes: 1 List Price(USD): $24.99

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Average Customer Rating: 4 (2 reviews)

Rating: 4
Summary: Good starter...
Comment: This book is extremely basic but has great templates that ensure you cover all the fundamentals.

Rating: 4
Summary: The Dictionary for Marketing Your Company
Comment: I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.

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