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Title: Public Relations Kit For Dummies® by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: January, 2001 Format: Paperback Volumes: 1 List Price(USD): $29.99

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Average Customer Rating: 4.61

Rating: 5
Summary: Public Relations Kit For Dummies
Comment: I wrote two books on pr. Of course I read this with a critical eye. This one passes. Actually a shocking level of insight, clarity, actionable tactics, unique perspective, great war stories, client examples, succesful case studies, and a dash of humor! Easy to read. Best book on pr I've seen in almost a decade. It would be wonderful for the whole industry if a book like this one sold in mass, which has never happened with a pr book. This one just may do that. Now I need to write another!

Rating: 5
Summary: Public Reltions Kit For Dummies
Comment: Wow! Great book. I've bought all the pr books...never as easy to read and understand as this one. I've already been written about in USA Today from a tip I got from this book!!

Rating: 5
Summary: Public Relations Kit For Dummies
Comment: Really exciting book! Learned an awful lot! Great examples. Great writing.Similiar to other Dummie books. Got my psyched to try and look at marketing isssues in a different way. Maybe an old marketing guy can take a real shot at "out of the box", now! Although I highly endorse this one, I did find it noteworthy that there were 9 typo's in a book written by a pr practioner! Wouldn't his clients fire him for that? If so, can we get our money back? I'm kidding! Shame on the editor though!

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