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Title: Small Business Marketing for Dummies by Barbara Findlay Schenck, Linda English ISBN: 0-7645-5309-7 Publisher: For Dummies Pub. Date: 01 April, 2001 Format: Paperback Volumes: 1 List Price(USD): $21.99 |
Average Customer Rating: 4.75 (4 reviews)
Rating: 4
Summary: Very good with one caveat
Comment: I really liked this book overall. It brought a lot of things together for me. But, I think too much of the book is dedicated to advertising, which a really small business or startup may not have the funds to do. I think more on promotion and "guerilla" tactics would have made this a really outstanding book.
Rating: 5
Summary: Not just for dummies!
Comment: Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.
Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter 21 (Customer Service) required reading for each member of our team.
This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their customers), then make this book your road map. As instructed by the simple exercises in each chapter, I took notes while making my way through the book. Then following the instructions in the final chapters, I was able to create a Marketing Plan in just a few hours. I found the process invigorating, and our clients can already feel our enthusiasm-- and we haven't even started implementing yet!
Rating: 5
Summary: The PEERLESS new "Bible" for small businesses!
Comment: Barbara Findlay Schenck has FINALLY brought us what we've all, as small business owners and entrepreneurs been in need of, the consummate book of wisdom and guidance for marketing concerns A-Z. I had not a single question remaining in my mind when I closed the back cover. She's thought of it all. Absolutely invaluable information, in fact, perhaps priceless.Excellent investment.
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Title: Small Business Kit for Dummies by Richard D. Harroch ISBN: 0764550934 Publisher: For Dummies Pub. Date: 23 June, 1998 List Price(USD): $29.99 |
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Title: Small Business for Dummies, Second Edition by Eric Tyson, Jim Schell ISBN: 0764554816 Publisher: For Dummies Pub. Date: 02 January, 2003 List Price(USD): $21.99 |
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Title: Marketing Kit for Dummies by Alexander Hiam ISBN: 0764552384 Publisher: For Dummies Pub. Date: 30 May, 2000 List Price(USD): $24.99 |
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Title: Advertising for Dummies by Gary Dahl ISBN: 0764553771 Publisher: For Dummies Pub. Date: 15 September, 2001 List Price(USD): $21.99 |
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Title: Marketing for Dummies by Alexander Hiam ISBN: 1568846991 Publisher: For Dummies Pub. Date: 02 June, 1997 List Price(USD): $21.99 |
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