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What's in a Name?: Advertising and the Concept of Brands

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Title: What's in a Name?: Advertising and the Concept of Brands
by John Philip Jones, Jan S. Slater, Don Johnston
ISBN: 0-7656-1112-0
Publisher: M.E.Sharpe
Pub. Date: March, 2003
Format: Paperback
Volumes: 1
List Price(USD): $32.95

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