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Advertising: Information or Manipulation? (Issues in Focus)

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Title: Advertising: Information or Manipulation? (Issues in Focus)
by Nancy Day
ISBN: 0-7660-1106-2
Publisher: Enslow Publishers, Inc.
Pub. Date: May, 1999
Format: Library Binding
Volumes: 1
List Price(USD): $20.95
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: A great way to learn about the consequences of advertising!
Comment: While doing a report on advertising, I came across this book and realized that it had enough information for my whole 4-page essay. "Advertising: Information or Manipulation?" talks about exactly what is promised in the title: the effects of advertising. This book address the title question from many angles: the effect on children, liquor and tobacco advertisments, and places that companies advertise to get you to notice their ad. This book is a must-read for anyone who needs any information on advertising for any reason, either for a school report or for launching a small business. This book was a lifesaver for me when I needed the information to complete my report, since all the information came from one, easy-to-understand, straighforward source.

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