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Title: Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web by Evan I. Schwartz ISBN: 0-7679-0134-7 Publisher: Broadway Books Pub. Date: 01 April, 1998 Format: Paperback Volumes: 1 List Price(USD): $15.95 |
Average Customer Rating: 4.42 (74 reviews)
Rating: 3
Summary: Great Book Examining Early History of Web Economics
Comment: Book Review for San Jose State University BUS 240-Ecommerce Class by Ji Luo
This book is a great summary and a proponent for doing everything online *if* the time is 1997. The book relies heavily on dated case studies of pioneering companies that were successful in the mid 90's. Buzzwords such as "eyeballs", "page views", and "stickiness" were used in this book to show the craze and the fascination the author and society had with the potential of the Internet in the mid 90's as a marketing tool. Some of the companies mentioned did indeed start off brilliantly. However, the realization that profitability is the key to business, coupled with various legal and ethical issues has tarnished (or bankrupted) these same companies.
However, the book certainly has its great moments. Some of its predictions of how Internet will change the face of economy continue to hold true. The Internet has brought unprecedented convenience and information to the consumer and that is shaping businesses everywhere. People can now buy cars and airplane tickets online anytime and almost always at a lower price. This eliminates the job functions of a travel agent or a car salesman. Phenomenon similar to that will continue to happen as the Internet is reshaping the way people do things. The question still remains "What are the appropriate methods and the path to profitability?" The prediction that Internet has made the world smaller and that it's evolution will be a global matter has also proven to be true. Indeed, the greatest growths in Internet commerce are taking place in Asia and Europe. It's common to see today's Hong Kong cinema glorifying the "Net Geeks" and twenty-something dotcom millionaires. These exact same things were glorified in the American media in the early to mid 1990's.
In conclusion, I felt the visions painted in this book are mostly valid. However, in light of the current economy, some of the "successful" methods and case studies done by the author to support his points are not. The writing style is very easy to follow and I would recommend this book as a first read to anyone wanting to bring his or her physical business virtual. The book summarizes the Internet's potential as a marketing tool. Yet, how to successfully tap that potential remains to be verified.
Rating: 5
Summary: Very helpful.
Comment: I think Evan Schwartz has defined 9 good principles which could be really helpful to any e-commerce site owner who seeks to increase business. The 9 principles really do not change with every new computer chip or browser software created but rather hold true with most humans and what they are looking for on the Internet. Such principles like: add value to the information presented on your website, don't just make your site a virtual brochure but make it something interesting that people want to return to again and again. Give it a sense of community that makes people feel "at home" when visiting your site (like Amazon.) Other principles: traditional mass-media advertising (pushing your message on consummers) does not work on the Internet, rather advertisers need to seek information from users to customize the advertizements to Internet users' tastes and preferences (Amazon does this with its book recommendations based on which books you have ordered from the site.) Schwartz also states that even small e-commerce sites can compete with the "big boys" because the Internet provides a medium from which these sites can carve a niche market. Overall, this book is jammed with good ideas and case studies (though dated) that illustrate how each of his nine principles can be used to increase business. This book lays a good foundation for other books like Digital Darwinism or Net Success.
Rating: 5
Summary: Brush up your Web strategy with the help of Webonomics...
Comment: In past years many companies created their own Web sites, but how many are taking this opportunity to improve their relationship with their customers? Not so many because they do not know or do not apply the nine essential principles presented by Evan I. Schwartz in his book: Webonomics. You will say this book is more than 5 years old, means around 35 years in Internet time, and may no more be useful for actual World Wide Web marketspace in 2002.
Basic principles stay still valid, that means that the Web remains the place for interactivity, customer positive experience, self-service, and personalization. So, why many Web sites are not giving the opportunity to interact? May be because their roots in the industrial age slow them to understand deeply the ninth principle exposed in this book: agility rules-Web sites must continually adapt to the market.
When technology is becoming the driving force to interact with your customers and no more a means to solve business problems, Web strategy is asking to be proactive, to be at the edge. Intrusive mass media with their continuously diminishing returns need to extend impact with the Web to link qualified and interested consumers and give them enough information and interactive tools to move them to think to become buyers.
Exposing your company on the Web is the low step when getting results must be the reason to move to the World Wide Web marketspace. Much richer interactive information than in a brochure is becoming the rule to make sure to gain interest from your customers The common number of pages seen is not an effective criteria compared to the frequency of coming-back to your Web site. Creating a relationship and better a community must be a real objective when setting up a Web site, even if it is not an easy task.
World Wide Web is a new economic environment and is asking new strategic approaches to consumer who is regaining control based on his own interactive experience.
If you think World Wide Web marketspace is not your concern, even if you discover everyday that your competitive advantages are shrinking, and that a new small aggressive company coming from nowhere starts to take some of your customers by adding information value to your offer, you had better to reconsider your position.
Competition is moving from marketplace to marketspace and you must be convinced that it will be preferable to understand the 9 principles presented by Evan I. Schwartz in Webonomics to make sure to survive in this new competitive environment.
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Title: Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy by Evan I. Schwartz, Evan I. Schwartz ISBN: 0767903331 Publisher: Broadway Books Pub. Date: 08 June, 1999 List Price(USD): $25.95 |
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Title: The Digital Economy: Promise and Peril In The Age of Networked Intelligence by Don Tapscott ISBN: 0070633428 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $14.95 |
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Title: A WHACK ON THE SIDE OF THE HEAD : How You Can Be More Creative by Roger von Oech ISBN: 0446674559 Publisher: Warner Business Books Pub. Date: 01 December, 1998 List Price(USD): $15.99 |
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Title: The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy, Fred Wiersema ISBN: 0201407191 Publisher: Perseus Books Group Pub. Date: 01 January, 1997 List Price(USD): $15.00 |
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Title: Positioning: The Battle for Your Mind by Al Ries, Jack Trout ISBN: 0071373586 Publisher: McGraw-Hill Trade Pub. Date: 13 December, 2000 List Price(USD): $12.95 |
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