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The Second Coming of Steve Jobs

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Title: The Second Coming of Steve Jobs
by Alan Deutschman
ISBN: 0-7679-0433-8
Publisher: Broadway
Pub. Date: 11 September, 2001
Format: Paperback
Volumes: 1
List Price(USD): $14.95
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Average Customer Rating: 3.76 (41 reviews)

Customer Reviews

Rating: 2
Summary: Comes Up Far Too Short
Comment: I waited for this book to come out for a long time. An accurate and thorough description of the evolution of Steve Jobs the person, and Steve Jobs the professional is compelling and deserves a lot of detailed and objective research. Jobs is a polarizing subject and figure, and faithful biography should be treated with extreme seriousness.

Unfortunately, I found this book quite incomplete, and perhaps a bit biased as well. There seems to be a lot of folks in the journalistic and literary community who emphasize the negative instead of the objective regarding Jobs.

Simply put, we need a bigger effort from another author following the excellent "The Journey is the Reward" by Jeffrey Young.

Rating: 5
Summary: Inspiring, Insightful, A Legend
Comment: The Second Coming of Steve Jobs is a balanced representation of Steve's struggle to reclaim the popularity and wealth he once had. This book depicts his struggles with his company NeXT, the evolution of Pixar, and his journey back to Apple to turn around his troubled child. The Second Coming depicts Steve as a charismatic business man that sought perfection and would stop at nothing to achieve it. Through his struggles with Pixar and NeXT, Steve always had a vision of how his achievements would fall into place. This book is inspiring to those with entrepreneurial interests and is a great glimpse into one of the "Hollywood like" celebrities of Silicon Valley. Steve Job's effect on people and the representation of his life at home is inspiring and one of a kind. Steve Job's acquirement of Pixar turned out to be yet one of his best inventions. His passions for computer hardware and his love of computer software is what made him one of the found and leading fathers of the computer industry in the present day. This book is highly recommended to those with interest in Apple Computer, Pixar, or Steve Job's himself. The Second Coming remains an easy read and is informative in explaining the events that took place that are documented in favor or against Steve in the media.

Rating: 5
Summary: Wonderful, varied, and fair
Comment: Steve Jobs is a powerful man with a tight grip on his image. The fact that this book was even written is a testament to Deutschman's dedication. I heard that Jobs even leaned on the press to avoid publicizing the book.

After the reading the book, I don't even know why he was pushing so hard. Yes, there's some dirt about his love life, but most of the story is generally good news about a hard working guy with a knack for finding great designs. The chapters about Pixar are a great addition to the history of that company and an important reminder that Jobs helped build two world-class companies.

I read it with pleasure.

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