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Title: How to Make Hot Cold Calls: Your Calling Card to Personal Success by Steven J. Schwartz ISBN: 0-7737-5857-7 Publisher: Stoddart Pub Pub. Date: September, 1997 Format: Paperback Volumes: 1 List Price(USD): $13.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Your dreams are just a phone call away!
Comment: Steven Schwartz provides us with a systematic, winning approach to making those most difficult of phone calls, the dreaded "cold call". Based on our continuous use of his approach, I can say without hestitation, IT REALLY WORKS!
Schwartz's approach is smart and easy to follow. He breaks down the challenge by teaching us how to face and overcome our fears, efficiently organize our call lists, and script our calls for delivery with passion and conviction. He even shows us how to analyse our results for continuous improvement.
There are lots of clever tips and useful examples. The book can be read in an evening and put into good use the next day. A "must" read for everyone who wants to move their "cold" calls into a warm, welcoming world of unlimited opportunities.
Rating: 5
Summary: Hot Calls...Not Cold Sweat
Comment: With "How To Make Hot Calls", Steven J. Schwartz has done the near-impossible. He has taken the third most stress-provoking life event (behind public speaking and diapering an infant) and transformed it into one of the most powerful assets I have in my business life.
When I was referred to Schwartz's book, I was concerned that I'd be cluttering my bookshelf with another facile, indulgent self-help guide from a slick motivational speaker with limited business experience and a juvenile sense of humor.
This book is different. Unlike other books of this type, Schwartz uses an engaging combination of anecdotes, real-life business examples and highly effective exercises to convey his concepts. He speaks to the reader in plain language and provides many opportunities to reinforce the skills being taught.
Schwartz's ideas are simple, infectious and have resulted in my being much more effective and at ease in reaching my clients and managing my relationships with them. This book would be invaluable to anyone who is in consultative sales, marketing or professional services.
I heartily recommend this book to anyone who, like me, was intimidated by the prospect of calling new business contacts. Without meaning to sound hyperbolic, this could be the best investment you'll ever make in a skill you'll use for the rest of your working life.
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Title: The Sales Bible: The Ultimate Sales Resource, Revised Edition by Jeffrey Gitomer ISBN: 0471456292 Publisher: John Wiley & Sons Pub. Date: 08 August, 2003 List Price(USD): $19.95 |
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Title: Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off by Paul S. Goldner ISBN: 0814478808 Publisher: AMACOM Pub. Date: October, 1995 List Price(USD): $17.95 |
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Title: Building a Jazz Vocabulary: A Resource for Learning Jazz Improvisation by Mike Steinel ISBN: 0793521610 Publisher: Hal Leonard Pub. Date: January, 1995 List Price(USD): $19.95 |
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Title: The Patterson Principles of Selling by Jeffrey Gitomer ISBN: 0471662623 Publisher: John Wiley & Sons Pub. Date: 02 April, 2004 List Price(USD): $19.95 |
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Title: Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition by Bob Burg ISBN: 0070089973 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 30 October, 1998 List Price(USD): $14.95 |
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