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Title: Guerrilla Marketing Attack by Jay Conrad Levinson, Jeff Riggenbach ISBN: 0-7861-0934-3 Publisher: Blackstone Audiobooks Pub. Date: February, 1996 Format: Audio Cassette Volumes: 5 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Learn from the best in this aggressive approach to marketing
Comment: Author Levinson follows-up his earlier "Guerrilla Marketing" with this cutting-edge approach to new and innovative marketing ideas. Levinson shares his experience and knowledge from his years with the J. Walter Thompson and Leo Burnett Advertising firm, his own marketing firm, and his numerous guerrilla marketing trainings in this seminar-on-tape that will likely stimulate interest in the hardcopy. As the title suggests, Levinson explains a very aggressive approach to marketing and his opinion is brutally frank about why many marketing campaigns fail. The work begins at a fast clip with 100 guerrilla marketing weapons (which would be the wrap-up for many other writers), and just as in those Indy films, keeps on building from there. This litany of insights nicely expands on the fundamentals in his earlier work and is firmly rooted in his guerrilla marketing credo: "commitment, investment, consistent, confident, patient, assortment, and subsequent." The myths and truths of marketing, the characteristics of the marketing guerrilla, and other such highly practical and easily replicated techniques make this a sure certainty for all business and especially marketing libraries.