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Title: Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services by Paul Karasik ISBN: 0-7863-0351-4 Publisher: McGraw-Hill Trade Pub. Date: 01 December, 1994 Format: Hardcover Volumes: 1 List Price(USD): $40.00 |
Average Customer Rating: 2.67 (3 reviews)
Rating: 1
Summary: Worthless!
Comment: Compared to Fred Gleeck's book this is an ABSOLUTE JOKE. This guy lives in an ivory tower. Fred Gleeck lives and works in the real world. Buy Fred's book, NOT this one!
Rating: 3
Summary: Useful
Comment: I have read the book and used several of his strategies. I don't think it is anything revolutionary, but if you have never givien a seminar before I would highly recommend it. I like the way he gives you a strategy of how to get the most out of the seminar. For example, creating a feeding frenzy at the end to maximize your leads. I also like his strategy for setting up the room. After several different styles I have chosen the U formation and his insights helped me come to that conclusion.
Rating: 4
Summary: The Scoop on Planning, and Executing Seminars
Comment: The is an excellent resource for Stock Brokers and Financial Planners when preparing seminars. Not doing seminars? You should! A successful professional needs multiple sources of prospects. As cold-calling becomes more difficult due to caller ID and call blocking, seminars are increasing in importance. Good resource!
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Title: Storyselling for Financial Advisors : How Top Producers Sell by Mitch Anthony, Scott West ISBN: 0793136644 Publisher: Dearborn Trade Publishing Pub. Date: 12 January, 2000 List Price(USD): $30.00 |
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Title: Marketing and Promoting Your Own Seminars and Workshops by Fred Gleeck ISBN: 0936965088 Publisher: Fast Forward Press Pub. Date: June, 2001 List Price(USD): $14.95 |
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Title: Attract and Retain the Affluent Investor: Winning Tactics for Today's Financial Advisor by Evan Cooper, Stephen Gresham ISBN: 0793144337 Publisher: Dearborn Trade Publishing Pub. Date: 17 May, 2001 List Price(USD): $35.00 |
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Title: Effort-Less Marketing for Financial Advisors by Steve Moeller ISBN: 0967205905 Publisher: American Business Visions Pub. Date: 08 October, 1999 List Price(USD): $44.95 |
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Title: Influence (rev) : The Psychology of Persuasion by Robert B. Cialdini ISBN: 0688128165 Publisher: Quill Pub. Date: 07 October, 1998 List Price(USD): $15.00 |
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