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Title: The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share by James A. Alexander, Michael C. Lyons ISBN: 0-7863-0353-0 Publisher: McGraw-Hill Trade Pub. Date: 01 December, 1994 Format: Hardcover Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Succinct and Relevant
Comment: Alexander and Lyons have outlined a strategy for service organizations to shift (their) historical models of selling that will place any organzation ahead of customer demand and expectations. An awesome transformation will take place for the company that applies "the Knowledge-based" blueprints to actually create demand and stop the wasteful "reactionary sales methods" that are most common today. Great Resource!