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Riding The Waves of Culture: Understanding Diversity in Global Business

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Title: Riding The Waves of Culture: Understanding Diversity in Global Business
by Charles Hampden-Turner, Fons Trompenaars
ISBN: 0-7863-1125-8
Publisher: McGraw-Hill Trade
Pub. Date: 01 December, 1997
Format: Hardcover
Volumes: 1
List Price(USD): $34.95
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Average Customer Rating: 4.62 (13 reviews)

Customer Reviews

Rating: 5
Summary: Exceptionally useful and data based
Comment: I work in a large international ag company. I've been working on a project on how to approach the challenges of language and culture in fully integrated cross-hemisphere teams. I've done a lot of reading of articles and books. This book is the best resource I have found. Trompenaars gives you a framework to begin to think about and understand the differences between cultures. What makes this really valuable is that the information on how specific cultures operate within this framework is based on a database of reponses from more than 30,000 managers around the world. The book is full of specific examples and data to support conclusions.

Rating: 4
Summary: Why are those foreigners so hard to deal with?
Comment: Did you ever wonder why your international counterparts or customers are so hard to deal with?

If your work involves people from multiple countries and multiple cultures, this book is required reading. If your work involves understanding culture at all, it is definitely worth a quick read.

Authors Trompenaars and Hampden-Turner share their cultural insights based on broad research - 30,000 interviews and questionnaires so far - which puts this work on solid ground. They distinguish culture along a number of interesting axes, including relationships and rules, group versus individual, feelings, personal Involvement, status, time, inner directed versus outer directed, and national versus corporate culture.

The writing, while not exciting, is clear. And the statistical graphics further clarify and simplify many of the authors' points.

On a personal note, whenever the book authors ascribed a particular cultural aspect to Americans, I naturally tried to locate myself on the USA part of the graph. The surprising part was that although I was often squarely in the "right" place, this was not the case a good amount of the time.

Rating: 5
Summary: A Great Introduction to Intercultural Understanding
Comment: At last from Europe, a clear, concise, readable explanation of the critical dimensions of international management. It places culture in a perspective that allows for applications internationally and within the diversity of single nations.

David C. Wigglesworth, Ph.D. is an international/intercultural human resource, management, and organization consultant and president of D.C.W Research Associates International in Kingwood, Texas, USA. He can be reached at [email protected]

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