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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 Format: Hardcover Volumes: 1 List Price(USD): $50.00 |
Average Customer Rating: 4.2
Rating: 1
Summary: A Tough Read
Comment: Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to 'clarity of communication' - advice that the author clearly ignores. Why is 'plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.
Rating: 5
Summary: Wide-Ranging and Super Informative
Comment: The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.
An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.
The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.
Rating: 5
Summary: A GREAT BOOK FOR EVERYONE IN THE BUSINESS
Comment: The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.
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Title: Publicity & Media Relations Checklists by David R. Yale, Anne Knudsen ISBN: 0844232181 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1995 List Price(USD): $22.95 |
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Title: Public Relations Kit For Dummies® by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: January, 2001 List Price(USD): $29.99 |
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Title: Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris, Philip Kotler ISBN: 0844234125 Publisher: McGraw-Hill Trade Pub. Date: 11 December, 1999 List Price(USD): $17.95 |
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Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0060081988 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: Effective Public Relations (8th Edition) by Scott M Cutlip, Allen H Center, Glen M. Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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