Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell ISBN: 0-7868-8717-6 Publisher: Hyperion Pub. Date: 10 October, 2001 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.01 (70 reviews)
Rating: 5
Summary: Takes the Tipping Point into Business !
Comment: If you liked the Tipping Point and you are into business, you will love this book. It is easy and fun to read.
Rating: 1
Summary: stealth marketing backfires.
Comment: This "viral marketing" is, in fact, too often "stealth marketing"...which is an abuse of public trust. "stealth advertising" is when a marketer enters an online chat-forum (or spams via e-mail) and doesn't declare that he's a marketer, working for less than altruistic, honest reasons. It backfires, when the lie is uncovered. The problem arises when marketers enter forums and start "sneezing"...without declaring themselves to BE marketers. Eventually, this backfires on the marketer, and on the product. The users who discover that they've been duped into helping an advertiser, or accepting SPAM into their mailbox, begin to spread negative comments about the marketer and products. Negative word spreads alot faster than positive word, because people are shy to be happy-happy-joy-joy like an advertisement, but eager to "keep things real" by spreading the words that our advertising-overridden world won't: "What's BAD ?"
So...see beyond the hype, here. If you're using this book --and "viral marketing"-- as a basis for launching STEALTH ADVERTISING, then DON'T. It'll blow up in your face, causing more harm than good. Declare your advertising AS advertising, or you risk doing more harm to yourselves than good.
Rating: 5
Summary: As fun as marketing can be
Comment: Any book which finds a way to bring Harvey Wallbanger back into the limelight is an A+ with me.
On a more serious level Seth simply has a way of making simple concepts that escape us seem so easy and enjoyable to learn.
Buy it. Read it. Pass it on!
 |
Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
 |
Title: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin ISBN: 0684856360 Publisher: Simon & Schuster Pub. Date: 06 May, 1999 List Price(USD): $25.00 |
 |
Title: The Big Red Fez: How To Make Any Web Site Better by Seth Godin ISBN: 0743227905 Publisher: Free Press Pub. Date: 15 January, 2002 List Price(USD): $11.00 |
 |
Title: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell ISBN: 0316346624 Publisher: Back Bay Books Pub. Date: 07 January, 2002 List Price(USD): $14.95 |
 |
Title: Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company by Seth Godin ISBN: 0743225716 Publisher: Free Press Pub. Date: 08 January, 2002 List Price(USD): $26.00 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
