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Title: The Salesman of the Century: Inventing, Marketing, and Selling on TV: How I Did It and How You Can Too! by Ron Popeil, Jefferson Graham ISBN: 0-7871-0519-8 Publisher: Dove Books Audio Pub. Date: October, 1995 Format: Audio Cassette Volumes: 2 List Price(USD): $17.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Great autobiography *and* how-to guide
Comment: If the rather egotistical title of this book doesn't put you off, you'll find a fascinating story that's really two books in one. Ron Popeil's infomercials are the stuff of pop culture legend; if you never got a chance to see them during the '60s, '70s or '80s, you surely have seen their parodies. But what's the deal behind Popeil and his "as seen on TV" success?

The first part of this book is Popeil's inspiring autobiography. Surviving a childhood filled with abuse and neglect, he discovered his gift as a salesman as a young man and went on to make a fortune. At the dawn of the television age, he saw TV's potential as an unparalleled marketing tool and grew his marketing empire even further. Ron Popeil's great contribution to retail, therefore, wasn't the myriad of gadgets he sold, but his style of selling on TV -- namely the infomercial.

The second part of the book is essentially a how-to guide for starting a business similar to Popeil's. Even if you have no intention of starting a retail business, the details of how such a business works are fascinating. Topics as arcane as patent protection, TV time buying, negotiating with retail stores for shelf space and financing (which forced Popeil into bankruptcy at one point) are all covered.

Rating: 5
Summary: Great insight!
Comment: Ron's book gives one a good overall insight into what it takes to get a product to market. His insights into selling to retail chains..., Infomercials, and getting a product on QVC are invaluable.

It's a great read with many pictures and short stories about his past hit products like The Pocketfisherman, Mr. Microphone, and GLH9 etc.

It also includes a great overview of his early life going through the school of hard knocks.

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