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Building Strategic Relationships : How to Extend Your Organization's Reach Through Partnerships, Alliances, and Joint Ventures

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Title: Building Strategic Relationships : How to Extend Your Organization's Reach Through Partnerships, Alliances, and Joint Ventures
by William H. Bergquist, Juli Betwee, David Meuel
ISBN: 0-7879-0092-3
Publisher: Jossey-Bass
Pub. Date: 15 May, 1995
Format: Hardcover
Volumes: 1
List Price(USD): $44.00
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Average Customer Rating: 3.67 (3 reviews)

Customer Reviews

Rating: 1
Summary: Wheres the beef?
Comment: This book discusses partnerships from a macro point of view and is very vague. If your are interested in learning how to structure joint ventures and/or partnerships - this isnt the book.

Rating: 5
Summary: Very insightful and practical.
Comment: Easy to read and the most useful for people initiating alliances. Attention to the soft side of alliances is the most useful. Very few people deal with this critical aspect of alliances. My colleagues and I want to hear more from this author.

Rating: 5
Summary: reveals the underlying principles of successful parthership
Comment: This is a thorough, well researched collection of case studies and best practices. Makes the case for why and how strategic, cross boundary relationships are the new models for doing business in todays marketplace.

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