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Title: Communicating for Change by Roger D'Aprix ISBN: 0-7879-0199-7 Publisher: Jossey-Bass Pub. Date: 02 February, 1996 Format: Hardcover Volumes: 1 List Price(USD): $42.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Just the Primer I needed
Comment: As a founder and executive of a fast growing startup, I found d'Aprix's "Communicating for Change" book exactly the introduction I needed to the internal (corporate) communications profession. He effectively defines "strategic communications" (he coined the term) and then articulates why and how strategic communications are necessary in any organization.
The book's strongest contribution is a simple model for approaching internal communication (as articulated in the subtitle): focus on the marketplace. His arguments are based on 2 decades of data and first hand experiences. His brilliance is being able to effectively describe communication principles to those outside the communications profession.
In a few short sections D'Aprix heads off target into territory where his expertise is not so valuable (in management and leadership concepts). But if you're looking for a primer on how to use internal communications to make your organization more effective, this is the book for you. D'Aprix even gives you an added bonus: the book is very short.
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Title: Communicating Change: Winning Employee Support for New Business Goals by Sandar Larkin, T. J. Larkin ISBN: 0070364524 Publisher: McGraw-Hill Trade Pub. Date: 01 January, 1994 List Price(USD): $22.95 |
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Title: 73 Ways to Improve Your Employee Communication Program by Jane Shannon ISBN: 0971306117 Publisher: Davis & Company Pub. Date: 01 December, 2002 List Price(USD): $16.95 |
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Title: The Power of Corporate Communication : Crafting the Voice and Image of Your Business by Paul A. Argenti, Janis Forman ISBN: 0071379495 Publisher: McGraw-Hill Trade Pub. Date: 07 June, 2002 List Price(USD): $34.95 |
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Title: Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications by Shel Holtz ISBN: 0814407706 Publisher: AMACOM Pub. Date: October, 2003 List Price(USD): $27.95 |
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Title: The Leadership Solution: Say It Do It by Jim Shaffer ISBN: 0070790639 Publisher: McGraw-Hill Trade Pub. Date: 20 April, 2000 List Price(USD): $24.95 |
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