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Title: Designing and Conducting Survey Research : A Comprehensive Guide by Louis M. Rea, Richard A. Parker ISBN: 0-7879-0810-X Publisher: Jossey-Bass Pub. Date: 20 June, 1997 Format: Hardcover Volumes: 1 List Price(USD): $45.00

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Average Customer Rating: 4.25 (4 reviews)

Rating: 3
Summary: Too basic
Comment: I found this to be limited use, because it's very basic. It goes through the survey methods step by step, and detail by detail. It's not a theoretical book but more of a practical handbook.

Rating: 5
Summary: Well written instructions for writing and interpting surveys
Comment: This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for interpting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a "must read" book.

Rating: 5
Summary: Well written instructions for writing and intrepting surveys
Comment: This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for intrepting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a "must read" book.

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