AnyBook4Less.com - ISBN: 0787909122 - Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources by Neil Kotler

AnyBook4Less.com

Find the Best Price on the Web
Order from a Major Online Bookstore

Home | Store List | FAQ | Contact Us |

Ultimate Book Price Comparison Engine
Save Your Time And Money

Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources

Please fill out form in order to compare prices

Title: Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources
by Neil Kotler, Philip Kotler
ISBN: 0787909122
Publisher: Jossey-Bass
Pub. Date: May, 1998
Format: Hardcover
Volumes: 1
List Price(USD): $50.00

Your Country
Currency
Delivery
Include Used Books
Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4

Customer Reviews

Rating: 4
Summary: Modern Museum Marketing
Comment: An up-to-date compendium of marketing analysis and techniques for all flavors of museum. This book includes detailed marketing strategies to find the visitor, determine their wants and meet those desires. All aspects of museum work is presented: fund raising, exhibit development, collection policy, staff development, etc. We have used the guidance of this book to frame future expansion of the Minnesota Transportation Museum in St. Paul, MN.

Includes detailed charts to develop mission statements, arketing plans, interview visitors, develop advertising, perform continuing assessment of the museum.

Similar Books:

	Title: The Manual of Museum Planning by Gail Dexter Lord, Barry Lord ISBN: 0742504069 Publisher: Altamira Pr Pub. Date: 28 March, 2000 List Price(USD): $49.95
	Title: The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by Sue Runyard, Ylva French, Sue Rungard, David Fleming ISBN: 0742504077 Publisher: Altamira Pr Pub. Date: 28 January, 2000 List Price(USD): $44.95
	Title: Marketing the Museum by Fiona McLean, Fiona MacLean ISBN: 0415152933 Publisher: Routledge Pub. Date: January, 1997 List Price(USD): $38.95
	Title: Museum Store Management by Mary Miley Theobald ISBN: 074250431X Publisher: Altamira Pr Pub. Date: 28 June, 2000 List Price(USD): $24.95
	Title: Towards a New Museum by Victoria Newhouse ISBN: 1885254601 Publisher: Monacelli Pr Pub. Date: May, 1998 List Price(USD): $45.00

Thank you for visiting www.AnyBook4Less.com and enjoy your savings!