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Title: Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future by John Sculley, John A. Byrne ISBN: 0788169491 Publisher: DIANE Publishing Co Pub. Date: March, 2000 Format: Paperback List Price(USD): $20.00

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Average Customer Rating: 4

Rating: 4
Summary: An inside view of the rise and fall of Apple
Comment: Although out of date now this is a fascinating book that provides great (although not unbiased) insight into the early days of Apple Computer and development of the Apple II, Lisa and finally the Macintosh, the arrival of corporate-stiff John Sculley and the eventual tearful ejection of young, mercurial Steve Jobs. John Sculley's vanity is quite laughable and it provides a remarkable insight into a couple of the computer industry's prize egos. The decision to close new factories in Texas and retain old factories in earthquake-prone California is dismissed with little explanation (strangely corporations always do this -- the human factor). Apple generally gets a soft-ride from the press. Apple are hardnosed in blocking their competition and have let down partners (and some might argue their customers too) terribly on several occasions -- little of that is contained here though.

Rating: 4
Summary: Still interesting after all these years
Comment: John Sculley had a very close friendship with Steve Jobs. He was wooed to Apple, and when he got too close to Steve and found out he had created a monster, it was almost too late. He did do much to help Apple's fortunes, and yet in the chapters not found in the book, found his own demise. His words about Steve Jobs are still prophetic as ever, and still just as pertinent. His relationships with board members and those creators who worked at Apple are wonderful. In hindsight, Gil Amelio should have read this book, because he too was taken in and taken over by Steve Jobs. While Jobs will always be affiliated with Apple, its really the others mentioned in the book who are the heroes that Sculley learned to appreciate when Jobs was ousted for not bringing the idea of the Macintosh Office to reality. That in effect is where Sculley really showed his worth to the company. While discussing technology long obsolete, the excitement of giving birth to those projects and products is still worth your time to complete the Odyseey that Sculley brings forth.

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