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Title: Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms by Art Weinstein ISBN: 0-7890-0252-3 Publisher: Haworth Press Pub. Date: 01 September, 1998 Format: Paperback Volumes: 1 List Price(USD): $32.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Defining Your Market--Excellent for Amateurs & Professionals
Comment: Art Weinstein delivers a powerful and insightful detailed plan for defining your target market. It is complex and well researched, yet simple to understand. He is able to use terminology familiar to marketing and business professionals, yet at the same time introduce amateurs to the marketing industry. He employs unique and creative methods to keep the reader's interest such as:

- Real world case studies (both success stories and failures) - Hilariously funny, yet relevant cartoon clips - Inspirational and motivational quotes from business leaders & well-known philosophers

Technologically up-to-date and very practical: This book is absolutely a must read for today's business professionals and scholars alike!!!

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Title: Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Art Weinstein, The Haworth Press ISBN: 0789021579 Publisher: Haworth Press Pub. Date: 01 April, 2004 List Price(USD): $24.95