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Title: Pharmaceutical Marketing: Principles, Environment, and Practice by Mickey C. Smith, E. M. Mick Kolassa, Greg Perkins, Bruce Siecker, Bonnie Highsmith Taylor ISBN: 0-7890-1583-8 Publisher: Pharmaceutical Products Pr Pub. Date: June, 2002 Format: Paperback Volumes: 1 List Price(USD): $49.95

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: Good as introduction to pharmaceutical marketing
Comment: The book is a good introduction to pharmaceutical marketing that I can recommend. However, it feels too academic (sometime not really applicable in real life). I also lack the forward-looking aspects of the book; for example, how is a business thinking transforming the industry, what major trends are there.

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