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Title: Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Art Weinstein, The Haworth Press ISBN: 0-7890-2157-9 Publisher: Haworth Press Pub. Date: April, 2004 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
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Title: Market Segmentation : How to do it, how to profit from it by Malcolm McDonald, Ian Dunbar ISBN: 0750659815 Publisher: Butterworth-Heinemann Pub. Date: 23 June, 2004 List Price(USD): $29.95 |
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Title: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8) by Michel Wedel, Wagner A. Kamakura ISBN: 0792386353 Publisher: Kluwer Academic Publishers Pub. Date: December, 1999 List Price(USD): $123.00 |
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Title: Segmentation and Positioning for Strategic Marketing Decisions by James H. Myers ISBN: 0877572593 Publisher: American Marketing Association Pub. Date: July, 1996 List Price(USD): $49.95 |
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Title: The Future of Competition: Co-Creating Unique Value with Customers by C. K. Prahalad, Venkat Ramaswamy ISBN: 1578519535 Publisher: Harvard Business School Press Pub. Date: 18 February, 2004 List Price(USD): $29.95 |
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Title: Guide to Business Modelling by John Tennent, Graham Friend ISBN: 1861971265 Publisher: Economists Books Pub. Date: July, 2001 List Price(USD): $35.00 |
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