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Title: Re-imagine! by Tom Peters ISBN: 0-7894-9647-X Publisher: DK Publishing Pub. Date: October, 2003 Format: Hardcover Volumes: 1 List Price(USD): $30.00 |
Average Customer Rating: 3.13 (23 reviews)
Rating: 2
Summary: A host of problems here
Comment: Some years ago Mr. Peters quit consulting. Whatever benefits he may have realized, he lost the opportunity to see business from the inside. As a result, his experiences of the last decade have come from the same sources any of us can access: newspapers, magazines, and other public sources of information about business.
And because Tom has taken himself off-site, he has deprived himself of the opportunity to see anything new. Not surprisingly, the result is a book that repeats what he said five years ago and five years before that.
Also startling-not to mention anomalous: the copy stresses the importance of design, but the design itself defies some perfectly reasonable principles of godd design: think of the reader; eliminate the extraneous; value form but never at the expense of function. Granted, good design is not always universally appreciated. Still, it seems impossible to call "good" a book design that discourages so many potential readers from even engaging. In fact, by designing a book that puts off so many prospective readers, Tom is left speaking only to those who already agree with him. If he truly wishes to reach the people who are obstacles to change, he must begin by not offending them from his opening bell. But then one wonders: is this habit of his an expression of a hostility to the forces who ignored him for so long? And if so, might they have had good reason?
Tom must take his own advice; he must reinvent himself. This is old Tom and old Tom no longer works. He needs a new model, needs to challenge the assumptions he's been making since the beginning of the 90's. The book, both in its content and design, seems to defy the very points he tries to make.
Rating: 3
Summary: Sometimes Dazzling But Seldom Substantial
Comment: In recent years, Peters has become a passionate provocateur among business writers, heavily relying on flamboyant punctuation to EXPRESS HIS IDEAS!!!!!!!!!!!!!! Sometimes his confrontational approach is effective, sometimes not. As an admirer of the writing styles of Thoreau, Emerson, Orwell, and E.B. White, I am uncomfortable with Peters' writing style but perhaps that's his intent: to stimulate his reader to challenge what Jim O'Toole calls "the ideology of comfort and the tyranny of custom." In this volume, Peters explores a wide range of subjects and addresses a number of issues which are certainly worthy of careful consideration. For example, the ever-increasing purchasing power of women, the deficiencies of public school education, the as-yet unfulfilled potentialities of e-business, the often decisive impact of effective branding, and the ever-increasing importance of innovative thinking throughout all levels of any organization. He organizes his material within a volume which is visually unorthodox. Some may be turned off by that. I am not. The page layouts and graphics seem compatible with Peters' apparent objective to challenge, stimulate, etc. My distaste for Peters's writing style aside, I found this volume often lacking in terms of cohesion and transition of key concepts. There is no shortage of ideas but many (too many) are underdeveloped. Some of his opinions about the significance of 9/11 seem insensitive to the human tragedies caused by the events on that day. Two final points: If a book provides at least a few insights which are valuable to my own labors in the vineyards of free enterprise, it is (for me) worth reading. Peters's most recent books does. However, I would have preferred more substance and less style. One man's opinion.
Rating: 5
Summary: Different? Unusual? Crazy?
Comment: More than so many of the business books I have read, Tom Peters succeeds at planting the seed of thought, with a little challenge of doing something different, unusual and maybe crazy.
Having read all the reviews here, it is not surprising that there are the one star group and the four and five star group. The question that has yet to be answered is who will be around when it all changes around them?
In my opinion, Tom succeeds at challenging us to look things a little differently, and planting a lot of seeds of thought.
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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
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Title: Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience by Steve Yastrow ISBN: 1590790537 Publisher: SelectBooks Pub. Date: September, 2003 List Price(USD): $19.95 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value by Bill George ISBN: 0787969133 Publisher: Jossey-Bass Pub. Date: July, 2003 List Price(USD): $27.95 |
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Title: The Leader's Voice: How Communication Can Inspire Action and Get Results! by Boyd Clarke, Ron Crossland, Boyd Clark ISBN: 1590790162 Publisher: SelectBooks Pub. Date: July, 2002 List Price(USD): $21.95 |
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