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Title: Advertising on The Web by Jim Sterne ISBN: 0-7897-1235-0 Publisher: Que Pub. Date: September, 1997 Format: Paperback Volumes: 1 List Price(USD): $24.99 |
Average Customer Rating: 4.08 (12 reviews)
Rating: 3
Summary: Needs to be Revised -- Still A Lot of Good Info
Comment: This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.
Rating: 4
Summary: Nice introduction to Advertising on the web
Comment: I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a lot to addapt myself to this new media and all of its posibilities to get to the right audience.
Rating: 1
Summary: Worthless
Comment: I read the book and so did my wife. We both agree: the book is worthless, confusing, redundant, unintelligible. Further it is totally out-of-date. A plain waste of time, paper and money.
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Title: World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition by Jim Sterne ISBN: 0471416215 Publisher: John Wiley & Sons Pub. Date: 04 June, 2001 List Price(USD): $29.99 |
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Title: Advertising on the Internet, 2nd Edition by Robbin Zeff ISBN: 0471344044 Publisher: John Wiley & Sons Pub. Date: 02 August, 1999 List Price(USD): $29.99 |
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Title: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic by Susan Sweeney ISBN: 1885068905 Publisher: Maximum Pr Pub. Date: November, 2002 List Price(USD): $29.95 |
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Title: Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne ISBN: 0471220728 Publisher: John Wiley & Sons Pub. Date: 15 June, 2002 List Price(USD): $30.00 |
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Title: Permission Based E-mail Marketing by Kim MacPherson ISBN: 0793142954 Publisher: Dearborn Trade Publishing Pub. Date: 19 March, 2001 List Price(USD): $24.95 |
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