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Complete Idiot's Guide to e-Commerce (Complete Idiot's Guide)

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Title: Complete Idiot's Guide to e-Commerce (Complete Idiot's Guide)
by Rob Smith, Mark Speaker, Mark Thompson, Robert S. Smith
ISBN: 0-7897-2194-5
Publisher: Alpha Communications
Pub. Date: January, 2000
Format: Paperback
Volumes: 1
List Price(USD): $16.99
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Average Customer Rating: 4.3 (10 reviews)

Customer Reviews

Rating: 5
Summary: More depth than most e-commerce books
Comment: This book has more depth on e-commerce than most e-commerce books. That is surprising since it is a "Complete Idiot's" series. The applicability to the business side of e-commerce is especially good. The book, taken as a whole, is a great starter's bible on e-commerce and technology businesses in general. If you want to know how to program Java or build a router from scratch then you'll need a different book but if you are building a company (any company) then don't miss some of the gems of wisdom buried deep in the book.

Rating: 5
Summary: A good book
Comment: I can't stand reviews in general but the negative ones on this book suck. This is an unusually good starter book on e-commerce. Note I said starter...not expert (read the title). I like the approach and the content. I can't find more than a couple of references to the authors websites and if you've ever listen to a Comdex keynote, self promotion is the name of this game anyways. The fact that they only made a few references is surprising in this day and age. Here's what's good and bad. The good is the forward looking stuff. The bad is that this stuff dates very fast (it needs an updating especially website references). The basic stuff on business design is good but the stock stuff is maybe better suited for a book on the stock market. It's a bit slow at the start and that's bad but picks up the pace after the first chapter and that's good. If you do e-commerce, buy the book and you'll learn something unless your some kind of freakin e-wonderboy. But then you wouldn't be reading a "Complete Idiot's Guide now would ya?

Rating: 5
Summary: Reading between the lines.
Comment: You can read a book by reading it on the surface or reading it deeperbetween the lines. If your a surface reader then this book may beconsidered good. If you have any depth at all to read between thelines then the book is very, very good. I am a 'techno-geek' and Ithink that the real value is buried very deep between the lines. Iwas given the book as a lark by a friend but I must say these guysseem to understand the fundamentals of the tech business better thansome of the guys running the big tech shops. Maybe Nortel... andCisco should pick up a copy and read it before they bleed to death.Maybe they should have read it last year.

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