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Title: New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11) by Vijay Mahajan, Eitan Muller, Yoram Wind, Viay Mahajan ISBN: 0792377516 Publisher: Kluwer Academic Publishers Pub. Date: 2000 Format: Hardcover Volumes: 1 List Price(USD): $99.95 |
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Title: DIFFUSION OF INNOVATIONS, 4TH ED. by Everett Rogers ISBN: 0029266718 Publisher: Free Press Pub. Date: 01 February, 1995 List Price(USD): $32.95 |
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Title: Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) by Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert ISBN: 079237813X Publisher: Kluwer Academic Publishers Pub. Date: 01 February, 2000 List Price(USD): $59.95 |
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Title: Mastering the Dynamics of Innovation by James M. Utterback ISBN: 0875847404 Publisher: Harvard Business School Press Pub. Date: 1996 List Price(USD): $16.95 |
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Title: Models for Innovation Diffusion by Vijay Mahajan, Robert A. Peterson ISBN: 0803921365 Publisher: Sage Publications Pub. Date: 1985 List Price(USD): $14.95 |
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Title: Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition) by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz ISBN: 0792378261 Publisher: Kluwer Academic Publishers Pub. Date: 2001 List Price(USD): $125.00 |
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