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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9)

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Title: Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9)
by Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert
ISBN: 0-7923-7813-X
Publisher: Kluwer Academic Publishers
Pub. Date: 01 February, 2000
Format: Paperback
Volumes: 1
List Price(USD): $47.00

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