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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8)

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Title: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8)
by Michel Wedel, Wagner A. Kamakura
ISBN: 0-7923-8635-3
Publisher: Kluwer Academic Publishers
Pub. Date: December, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $123.00
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