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Title: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8) by Michel Wedel, Wagner A. Kamakura ISBN: 0-7923-8635-3 Publisher: Kluwer Academic Publishers Pub. Date: December, 1999 Format: Hardcover Volumes: 1 List Price(USD): $123.00 |
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Title: Segmentation and Positioning for Strategic Marketing Decisions by James H. Myers ISBN: 0877572593 Publisher: Amer Marketing Assn Pub. Date: May, 1996 List Price(USD): $49.95 |
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Title: Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) by Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert ISBN: 079237813X Publisher: Kluwer Academic Publishers Pub. Date: 01 February, 2000 List Price(USD): $47.00 |
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Title: Market Segmentation : How to Do It, How to Profit From It - Second Edition by Ian Dunbar, Malcolm H. B. McDonald ISBN: 033373369X Publisher: MacMillan Pr Ltd Pub. Date: 01 July, 1998 List Price(USD): $69.50 |
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Title: Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) by Gary L. Lilien, Arvind Rangaswamy ISBN: 0130355496 Publisher: Prentice Hall Pub. Date: 08 January, 2002 List Price(USD): $120.00 |
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Title: Selling to a Segmented Market: The Lifestyle Approach by Chester A. Swenson ISBN: 0844234591 Publisher: McGraw-Hill/Contemporary Books Pub. Date: August, 1992 List Price(USD): $24.95 |
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