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Real Estate Confronts Reality

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Title: Real Estate Confronts Reality
by Tom Dooley, Stefan Swanepoel, Michael A. Abelson
ISBN: 0-7931-2709-2
Publisher: Real Estate Educators Assn
Pub. Date: January, 1998
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 4.12 (8 reviews)

Customer Reviews

Rating: 3
Summary: Good, but dated info on changing real estate industry
Comment: This 1998 book is good as far as it goes. Interviews in the book date from 1997. Today in the rapidly changing real estate field 5 or 6 years is a long time, perhaps too long.
I thought that the book was primarily aimed at real estate agents and brokers. There are lots of cautionary words and tones in the book basically saying the industry is changing and those participants ready, willing and able to change can adapt to the future of the real estate industry. Those wishing to do business as usual are going to be left in the dust. There's a chapter on the National Association of Realtors and whether they will survive or not. There's a chapter on HFS, which now owns Century 21, Coldwell Banker, ERA, Cendant, and PHH. Is obviously a giant force in the real estate market place. In addition there are chapters on consumers, tech, internet, and demographics. Overall this is a good book but not an excellent book, suffering from the age of the book and the rapidly changing real estate/internet landscape.

Rating: 4
Summary: Good overview, slightly dated
Comment: If you want a 30,000ft perspective on the forces changing the industry this is a good intro. However, the changes in the last 12 mos have been a watershed for technology adoption. 40% of all consumers are now beginning their real estate research online and leading brokers and agents are not waiting around to see what happens. This book is worth the money if you want background and context (analysts, new technology and sevice companies, new industry professionals) but I would look elsewhere for specific answers.

Rating: 3
Summary: Useful, but dated and not especially well written.
Comment: "Confronts" is a useful book, and worth the time if you seek an overview of some influences on the real estate industry. However, don't expect a well-written, articulate look at the evolving state of the real estate industry -- the book could have benefited greatly from thorough editing by a business editor as well as a from a technical editor.

The content is rapidly becoming dated...most of the text is based on 1997 information and interviews and, as we approach the end of 1999, significant changes have occurred both in internet opportunities and in real estate itself. That is not an indictment of the authors, but instead advice to read this book in the context of what has occurred since their research, including changes in corporate structure of real estate brokers, growth in e-lending, ownership of the e-Real Estate sites, IPO results, similar changes in commercial real estate, continued moves by lenders to "source" the consumer, mergers and consolidation in lending, title, appraisal, real estate, and how the various sectors are responding to these changes, etc.

Again, useful but not great business literature.

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