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Title: Selling Online by Jim Carroll, Rick Broadhead ISBN: 0-7931-4517-1 Publisher: Dearborn Trade Publishing Pub. Date: 14 March, 2001 Format: Paperback Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 4.42 (12 reviews)
Rating: 2
Summary: Better Than Nothing...
Comment: I'm a firm believer that the best way to learn about doing something is to consult someone who's done it or to just start doing it yourself. This book really doesn't provide either of these things. The authors don't seem to have had too much success in the e-commerce world (or else choose not to share their expertise with readers in this simple book).
Selling Online is better than a lot of the other really, really bad "online commerce" books I've seen out there, but not by a lot really. The overwhelming majority of the information here could be found for free on the Web, as the book does little more than give very, very vague overviews of various aspects of e-commerce and then point the reader off to a series of vendor sites (many of which no longer exist, and which in any case are not very informative and try to take advantage of would-be Internet entrepreneurs).
Do yourself a favor, really. Buy books on HTML and CGI, and then get yourself a computer and fire up Google and search for information about setting up an online business (be specific so as to avoid lots of the scam companies... if there are flashy graphics and the word MILLIONS written all over the site... then leave quickly and avoid the pop-ups that will follow you!) Once you have the technical background to build a website the other technical details of running an online store will all fall into place.
Rating: 5
Summary: *****GREAT BOOK!*****
Comment: A must have book if you're starting or already have an online business. I have earmarked almost every page in this book...need I say more?
Rating: 5
Summary: Loaded with useful PRACTICAL information
Comment: As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get in-depth practical understanding of the many issues related to e-commerce. I bought 3 books (the other 2 written by Janice Reynolds) and this book was by far the best. Clearly the authors of this book have a lot of hands-on experience, and they are able to pass it on with a clear and easy to read style, using a lot of useful practical examples.
This book provides excellent coverage of website features, order fulfillment, and web marketing. Only the discussion of logistics operations (including processes for shipping, handling returns, etc.) could have been more complete, but I have yet to find a good e-commerce logistics book...
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Title: Starting an Online Business for Dummies, Third Edition by Greg Holden ISBN: 0764516558 Publisher: For Dummies Pub. Date: 05 August, 2002 List Price(USD): $24.99 |
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Title: The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business by Janice Reynolds, Roya Mofazali ISBN: 157820061X Publisher: CMP Books Pub. Date: October, 2000 List Price(USD): $29.95 |
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Title: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide by Ralph F. Wilson ISBN: 0471441090 Publisher: John Wiley & Sons Pub. Date: 12 October, 2001 List Price(USD): $19.95 |
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Title: 101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition by Thomas Wong ISBN: 0963834967 Publisher: Intesync Pub. Date: 15 January, 2002 List Price(USD): $24.95 |
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Title: Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce by Janice Reynolds ISBN: 1578200741 Publisher: CMP Books Pub. Date: 09 April, 2001 List Price(USD): $39.95 |
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