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Being Local Worldwide: ABB and the Challenge of Global Management

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Title: Being Local Worldwide: ABB and the Challenge of Global Management
by Jacques Belanger, Christian Berggren, Torsten Bjorkman, Christoph Kohler, Jacque Belanger
ISBN: 0-8014-3650-8
Publisher: Cornell Univ Pr
Pub. Date: November, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $46.95
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Average Customer Rating: 3 (1 review)

Customer Reviews

Rating: 3
Summary: Mainly for manufacturing types
Comment: This extremely well written book about ABB comes at the right time. ABB is endlessly reinventing itself, taking bold moves such as the divesture from its joint-venture with Alstom in power systems. However, the book has a few defaults. The main one is the overemphasis on production and labor issues. Many of the writers have backgrounds in operations or industrial relations, and it shows. Most of the papers depict factory-level efforts to raise productivity, quality,etc. This is fine, but I think ABB's success has a lot more to do with its ability to offer total solutions to its customers, including financing and maintenance. This is of course what its chief competitor GE does, but ABB has the advantage of being a truly transnational company, i.e. without an American (or in its case, Swedish) bias.The service is truly global. This side of ABB is not fully developed in the book. The impression we get is that ABB is the Toyota of electrical engineering, while I suspect it's more than that. The service aspect should have been researched more.

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