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Title: Advancing Communication Science: Merging Mass and Interpersonal Processes (Sage Annual Reviews of Communication Research, Vol 16) by Robert P. Hawkins ISBN: 0-8039-3141-7 Publisher: Sage Publications Pub. Date: November, 1988 Format: Hardcover Volumes: 1 List Price(USD): $61.50

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Exploring Communication in Context
Comment: We start with a comparison between mediated and interpersonal communication. Of course, there are already overlapping components. The phone and computer come to mind immediately. Media shape messages and the number of participants influences the process as well. Moving on to a second set of circumstances, there's a look at emotional education and mass media. Even entertainment media education. In fact, this subtle approach is sometimes more influential than a hard sell, because it reaches an audience whose barriers are down. It teaches people what is supposedly acceptable behavior.

The book is well documented throughout and its contributors are well known in the field of communication. It adds to our understanding of the process and the complexities of sending and receiving messages.