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Title: Media Advocacy and Public Health : Power for Prevention by Makani Themba-Nixon, Lawrence Wallack, Lori Dorfman, David Jernigan ISBN: 0-8039-4289-3 Publisher: Sage Publications Pub. Date: 07 October, 1993 Format: Paperback Volumes: 1 List Price(USD): $43.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Good introduction to media advocacy
Comment: This was assigned reading for my graduate level course in health communications. Admittedly it was a little hard to get into (not sure if it was because I had to read it or if it was a bit thick). I'm glad a got past the beginning introductory and descriptive stuff because the rest of the book was great! It offers a different perspective on health communications and really stimulated my thinking about how to use the media and how the media is used. I found the examples Wallack, et al., used were the most educational in understanding media advocacy and public health.

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