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Title: The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition by Robert W. Bly ISBN: 0-8050-1194-3 Publisher: Owl Books Pub. Date: 15 March, 1990 Format: Paperback Volumes: 1 List Price(USD): $16.00 |
Average Customer Rating: 5 (20 reviews)
Rating: 5
Summary: A Must for Any Aspiring or Professional Copywriter
Comment: Robert Bly is almost universally accepted as the master copywriter, particularly in the area of freelancing. For anyone starting out, and even for professionals, this book is a necessity andmay save you hundreds, if not thousands, of dollars on needless seminars.
It is filled with no-nonsense advice and instruction on the craft of copywriting. It probably truly is the Bible for copywriting. If you are starting out on a path to a career in copywriting, just ask nearly any seasoned pro and they will refer you to Bly's work.
In this volume, Bly explains advertising and copywriting and the many forms they take shape in. He explains how copywriting applies to all manner of promotions and advertising, e.g., headlines and body copy for ads, brochures, letters, article writing, TV, radio, and both commercial and non-profit promotional materials. It is both a definitive how-to and an idea book.
Whether you are starting from scratch and completely clueless or a professional seeking new ideas and approaches, this is a must have book.
Rating: 5
Summary: The Copywriter's Handbook
Comment: All the nuts and bolts you need to start writing like an expert copywriter. Without a doubt, The Copywriter's Handbook is the Bible of the copywriting industry -- and has been for quite some time.When I began my career as a freelance copywriter back in the '80s, I called several gurus and asked for advice. They all referred me to Bob Bly's material. When it comes to teaching the trade and explaining how to break into it, they said, he is king. And I agree.In this single guide, Bly takes you by the hand. He starts with the basics, explaining the purpose of advertising and copywriting in its many forms. He shows how to write winning headlines and body copy for ads, brochures, letters. He gives practical tips on writing for magazines, newspapers, TV, radio, commercial and non-profit groups. He includes tips for designing sales/promotional literature and offers good advice on using art. He gives numerous check lists for improving your copy. He also uses great examples from different industries to illustrate his points.The book is so rich and relevant in content I refer to it all the time. In fact, I have worned out several copies and often buy extras to give to colleagues and clients.One thing readers will appreciate about Bly and his work is his honesty. He's very objective and fair in his assessment of the copywriting business. He offers no hype. And his work is not filled with self-promotional rubbish. Instead, he comes across as a true professional, a real expert and simply a sincere man who actually cares about his readers. No wonder the book keeps getting raved reviews. It was also praised by the lengendary David Ogilvy and other great advertising giants.Another thing readers should note about Bly is that he writes from experience as well as research. Unlike many so-called experts who make their millions from seminars --with little or no experience in actually doing what they teach -- Bly is a working writer. In addition to being a prolific author (with over 50 books published), he makes his living writing winning copy for the top businesses in the country.If you want to learn and master the fundamentals of copywriting, don't waste your money on a $2,000 seminar/program given by a self-proclaimed guru. Instead, spend a few pennies and get this book. It's all you'll need.
Rating: 5
Summary: The Goal is Sales (Not Entertainment)!
Comment: As Bob explains, the goal of advertising is to make sales, not to entertain. Bob exposes this common error and offers many other copywriting techniques and tips in the book. He also gives some helpful information about freelancing.
I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing.
If you are into freelancing and consulting, I'd also highly recommend his 'Six Figure Consultant' book. He gives a lot of good practical advice and seems to have a lot of experience.
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Title: Secrets of a Freelance Writer, Second Edition : How To Make $85,000 A Year by Robert W. Bly ISBN: 0805047603 Publisher: Owl Books Pub. Date: 15 August, 1997 List Price(USD): $15.00 |
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward W. Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $14.95 |
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Title: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want by Gary Blake, Robert W. Bly ISBN: 0028626303 Publisher: Longman Pub. Date: 01 September, 1998 List Price(USD): $10.95 |
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Title: Teach Yourself Copywriting by J. Jonathan Gabay, J. Jonathan Gabay ISBN: 0071426574 Publisher: McGraw-Hill Pub. Date: 28 July, 2003 List Price(USD): $14.95 |
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Title: Start and Run a Copywriting Business (Start & Run a...) by Steve Slaunwhite ISBN: 1551803062 Publisher: Self-Counsel Press Pub. Date: 01 March, 2001 List Price(USD): $18.95 |
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