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Title: The Mind Managers by Herbert I. Schiller ISBN: 0-8070-0507-X Publisher: Beacon Press Pub. Date: May, 1975 Format: Paperback List Price(USD): $11.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: A very important contribution to media criticism
Comment: Herbert Schiller has been describing for years theconsolidation of power through media control and manipulation ofinformation. Originally published in 1973, The Mind Managers elucidates some of the mechanisms through which corporate interests filter information and control what actually is presented as fact. Schiller discusses a wide variety of information sources from governmental agencies to the big tv networks and gives many examples of how the filtering and manipulation of information work. This is a clearly written book which is accessible to any reader. Due to the fact that it was written in the late sixties and early seventies, one might be skeptical as to it's current value. Every example is still applicable even though some government agencies have merged, ceased to exist or changed in name. The conglomeratization of corporate enterprise was in full swing in 1973 and most of the entities discussed are still fortune 500 companies. The interests of 1990's corporate America are still the same and have not diminished but have only grown more powerful and excercise that power in a wider, more comprehensive sphere of influence which is backed by the same political institutions. Among the mechanisms discussed which enable informational filtering and manipulation are polling, public relations, network news, government restriction and censure, advertising, and fragmentation of information. If you read Noam Chomsky, Douglas Kellner, Ben Bagdikian, ZMagazine, or any other authors dissenting with the staus quo, Schiller helps to make clear the role of the major media. If you don't believe these claims about the role of the media in mind management, give the book a try. The Mind Managers also demystifies how media players are themselves forced in some cases to present issues within certain parameters or ignore altogether other important issues and information.